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Posted by Vishal Punj on Thursday, February 6, 2014 - 13:44

As a fitness and health enthusiast, I started off like most people.  That is, some person (in my case, my high school football coach) telling me I better get my butt in shape so as to be able to handle business on the football field.  The cosmetic effects were immediate – and in a society that places a premium on men and women who maintain a certain body ‘image’, I have to admit, I liked it!  

After then years upon years of the usual ‘bench, arms, and leg days mixed in with a little cardio’, I came to the realization that there has to be more to all of this.  After all, is fitness just really about having a certain body type that conforms to society’s vision of what beauty is and is not?

Without getting into religion and philosophy too much -- if you really think about it, the human body is really just a vehicle, that is, a tool that we as humans use to express ourselves.  If we wanna climb Mount Fuji, we can’t do it with our minds, we need a human body that is capable of doing so.  

Around this time, I opened up my first fitness club, and hired and worked with trainers and instructors whose views scanned the full spectrum.  What was even more eye opening were the members of the facility whose needs and reasons to join the health club were as diverse as ever.  The grandmother who just wanted to be able to catch up with her grandkids had the same zest and determination as the twenty year old single male who wanted to look the Hulk in the nightclub.  They all came to the facility for answers to address their goals.  So whether we like it or not, those of us working in the industry are then placed in the position of shaping opinions and methodologies based upon how we can deliver on our customers’ needs.

Choosing a fitness facility can be, well, confusing.  Crossfit clubs, yoga studios, Zumba and dance studios, Jazzercise, pilates studios, powerlifting and Olympic lifting gyms, boxing and martial arts studios, and the list goes on.  The interesting thing is that they all work.  So what does it all mean?  Does it mean that for functional movements and conditioning I join a Crossfit club, to learn how to defend myself I join a boxing gym, and to stretch and expand my body and soul I join a Bikram yoga studio?  

That’s enough for today, have a great day!

By Vishal Punj

Vishal Punj is the owner of Aatma Fitness Studios, a full service boutique health and fitness club in the Center Of The Universe, Seattle.

Posted by Vishal Punj on Thursday, February 6, 2014 - 13:42

Morning all,

Here’s an interesting article that was forwarded to me by a friend of mine a few weeks ago.  It will definitely make me think twice about how I may in fact be inadvertently doing the ‘big boys’ a favor by supporting the ‘good guys’.  Enjoy!

http://www.huffingtonpost.com/ocean-robbins/the-dark-side-of-cocacola_b_...

By Vishal Punj

Vishal Punj is the owner of Aatma Fitness Studios, a full service boutique health and fitness club in the Center Of The Universe, Seattle.

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